Every generation gets their time in the spotlight. And right now, the spotlight is on Generation Z, a cohort for whom the internet is a second home.
Speaking of homes, the oldest “Zoomers” will turn 25 this year, the age at which most people begin to consider homeownership.
As a Realtor(r), most of your time is probably spent catering to Millennials and Gen X’ers. However, you simply cannot afford to neglect this rising generation. To help you get a head start, Agent Image has prepared this guide for you.
Get to know Gen Z
Who are the people who belong to Generation Z? Demographic experts tend to place their birth years between 1997 and 2012.
Besides age, however, the most important characteristic of Gen Z is their affinity with all things tech. While Millennials spent much of their childhood in an analog world, Zoomers have been immersed in the digital lifestyle since they were in elementary school. Naturally, this indicates how you should contact and interact with this group when they finally decide to go house hunting.
Indeed, home ownership is really a goal for people in this age group. Studies show that 85% of them consider buying a house, having a place of their own being the main motivation. They also plan to buy a property fairly quickly, with 48% saying they will do so between the ages of 25 and 29.
Now that you have a better idea of who your future client will be, how can you turn him into a client?
1. Strengthen your online presence
The defining characteristic of Gen Z is the fact that they are digital natives. This means they have come of age in the online age, where the internet is as ubiquitous as electricity. It also means that if they need a real estate agent, they will turn to the internet to find one. The question is: can they find you?
That’s why Agent Image offers flexible website design packages so that agents, wherever they are in their careers, can have a solid online presence. We also use Search Engine Optimization (SEO) to make your website not only the top Google result, but also the top choice for young homebuyers.
Jon Krabbe, co-founder and managing partner at Agent Image, says, “To grow with this hyper-connected generation, you need to meet them where they are – and that inevitably means being online. This means you understand their habits and mindset, which makes you uniquely qualified to help them buy a home.
2. Promote technology as equipment
For the youngest homebuyers on the market, technology is no longer a convenience, it’s a necessity. As a generation that grew up around smartphones, tablets, and other internet-enabled devices, it’s no surprise that technology is such a huge factor in their search for a home. That’s why properties with features like smart thermostats, wall outlets with built-in USB ports, and smart appliances will likely pique their interest. Zoomers are all about connectivity and convenience, so keep that in mind when showing them ads.
3. Selling a purpose (not just a property)
It’s also important to clearly communicate what your values are as an agent. Remember: most Gen Zers prefer to work with an agent whose principles align with theirs. If you support various charities or have corporate social responsibility (CSR) programs, be sure to highlight them on your website or social media posts. Not only will this get you some good press, but it will also help the Zoomers warm you up.
4. Think green
Did you know that 76% of Gen Zers are worried about climate change? Indeed, this generation has a strong sense of environmental well-being, a mindset that also affects what they buy. Once again, the figures confirm this fact: 73% of them are ready to pay more for sustainable products. What does this mean for agents? It pays to showcase a home’s “green” features, whether it’s sustainable building materials, energy-efficient architecture, or solar panels. Gen Z puts their money where its value is, so be sure to market your ads accordingly.
5. Seduce with “new normal” features
Nowadays, houses are more than just a place to come home to; thanks to the pandemic, they also serve as offices. This is crucial as Gen Z is redefining the future of the workplace, with nearly 70% preferring to work remotely at least half the time. If you’re an agent, the ads you show should be able to accommodate a work-from-home lifestyle. A home office, for starters, will be an especially strong draw for young buyers who want more flexible working arrangements.
6. Prepare for your move
For such a young and enterprising generation, Gen Z is generally risk averse. It’s no surprise, though, because they’ve been through 9/11, the Great Recession, and the COVID-19 pandemic. If they have qualms about an ad, they’re more likely to walk away from it rather than risk spending a ton of money fixing it. That’s why it’s crucial to stage a home and have it inspected so that these young buyers feel reassured that the property is a good investment.
7. Provide a smooth experience
If there’s one factor that’s true across generations, it’s that quality service matters. Of course, what great service means to Gen Z may be different from your other customers. For a generation accustomed to getting the information they want on the fly through the Internet, they will want convenient service and quick answers to their questions. Likewise, they appreciate being able to visit a home remotely before visiting it via technologies such as virtual visit platforms.
Fortunately, ACCESS, our new digital listing and open house platform, allows you to integrate 3D tours, photo galleries, video presentations, floor plans, and more. There’s also an analytics suite that tracks engagement so you can check if your pitch is resonating with Gen Z prospects.
Is your business ready for Generation Z?
The battle for tomorrow’s customers starts today and Agent Image can provide you with the tools you need to win. To learn more about our design, SEO and digital marketing services, visit our portfolio of leading websites or contact us today.