Alliance Data Improves Customer Experience with Reissue of Victoria’s Secret Credit Card, Offering New Digital Payment Features and Increased Security

– Now handled by Mastercard®, the private label program is the first of its kind from Alliance Data that can be delivered to Apple Pay®, enhancing cardholder security and convenience with mobile contactless payments

– Enhanced Victoria’s Secret credit card provides cardholders with industry-leading private label security features such as chip technology and security code

Columbus, Ohio, February 25, 2021 / PRNewswire / – Alliance Data Systems Corporation (NYSE: ADS), a leading provider of data-driven marketing, loyalty and payment solutions, today announced its Card Services business, a provider of industry-leading payment products and digital solutions, including Bread® and Comenity-branded financial services, has partnered with a leading specialty retailer and long-time brand partner Victoria Secret (NYSE: LB) to reissue an enhanced private label credit card for its cardholders. With a new look and industry-leading digital payment features, the Victoria’s Secret Credit Card Now allows cardholders to make contactless mobile payments with Apple Pay®, while providing one of the safest and most convenient private label shopping experiences on the market.

A company of L Brands, Inc., Columbus, Ohio Victoria’s Secret based is the leading specialty retailer of bras, panties, lingerie, pajamas and beauty products. With nearly 1,400 stores worldwide and a strong e-commerce platform, Victoria’s Secret customers can buy the brand anywhere, anytime.

Cardholders can use their Victoria’s Secret credit card with Apple Pay for easy, secure, and private payment and can make purchases with their iPhone.® or Apple Watch® for a smooth payment experience. Cardholders also have the advantage of always having their card close at hand, and with just a tap, can make contactless, secure in-store purchases and earn rewards at Victoria’s Secret.

“The all-new Victoria’s Secret credit card builds on existing rewards and benefits cardholders already know and enjoy by delivering a premier private label experience through innovative digital features that are increasingly used and preferred. by brand customers, “said Val Greer, EVP and Commercial Director, Alliance Data Card Services. “The new card not only offers shoppers convenient digital payment options and increased security, but also boosts brand engagement and customer loyalty through meaningful rewards and perks such as per month benefits, birthday gifts and anniversary celebrations. We’re excited to partner with Victoria’s Secret to deliver a truly comprehensive customer payment and rewards solution for its millions of cardholders. “

Processed by Mastercard, the enhanced Victoria’s Secret credit card includes digital wallet capabilities as well as the increased security of chip, expiration date and CVV technology – features rarely found with a credit card. private label. The new card also offers cardholders transaction alerts and card checks for added peace of mind.

“Consumers today are looking for enhanced features in their card offerings that give them contactless payment options while providing best-in-class security,” said John levitsky, EVP account management in North America for Mastercard. “We are proud to partner with Alliance Data and Victoria’s Secret to ensure that cardholders have access to these benefits through their private label card.”

About Alliance Data

Alliance data® (NYSE: ADS) is a leading provider of data-driven marketing, loyalty and payments solutions serving large consumer industries. The company creates and deploys personalized solutions that measurably change consumer behavior while driving the growth and profitability of some of today’s best-known brands. Alliance Data helps its partners create and retain customers across multiple touchpoints using traditional, digital, mobile and emerging technologies. A FORTUNE 500 and S&P MidCap 400 company headquartered in Columbus, Ohio, Alliance Data is made up of companies that together employ nearly 8,000 associates at 45 locations around the world.

Alliance Data Card Services business is a comprehensive provider of private label, co-brand, general purpose and business credit card programs, digital payments, including Bread®and Comenity-branded financial services. LoyaltyOne® owns and operates the AIR MILES® Reward program, the most recognized loyalty program in Canada, and based in the Netherlands Brand loyalty, a global provider of tailor-made loyalty programs for grocers. For more information on Alliance Data, visit

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About Victoria’s Secret

Victoria’s Secret is the leading specialty retailer of arms, cheeky, lingerie, pajamas and beauty products with prestigious perfumes and body care. A company of L Brands, Inc. (NYSE: KG), Victoria’s Secret serves customers in nearly 1,400 Victoria’s Secret lingerie and beauty stores around the world and online at, allowing them to buy the brand anywhere and anytime.

About Mastercard

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive digital economy that benefits everyone, everywhere, by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our Decency Quotient, or DQ, guides our culture and everything we do inside and outside of our business. With connections in more than 210 countries and territories, we are building a sustainable world that opens up invaluable possibilities for all.

Forward-looking statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by use words such as “believe”, “expect”, “anticipate”, “estimate”, “intend”, “plan”, “plan”, “probable”, “may”, “should” or d ‘other similar words or phrases import. Likewise, statements that describe our business strategy, outlook, objectives, plans, intentions or goals are also forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make regarding and advice we give regarding our expected operating or financial results, the launch or completion of strategic initiatives, declarations of dividends future and future economic conditions. , including, but not limited to, fluctuating exchange rates, market conditions and impacts of COVID-19 related to relief measures for affected borrowers and depositors, labor shortages due to quarantine, reduced customer demand, disruption of the supply chain for our rewards providers, and disruption in the airline or travel industries.

We believe our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties which could cause actual results to differ materially from projections, anticipated results or other expectations expressed in this presentation, and no guarantees can be made. be given that our expectations will turn out to be correct. These risks and uncertainties include, but are not limited to, the factors set out in the Risk Factors section of our annual report on Form 10-K for the last financial year ended, which may be updated in Item 1A of, or elsewhere in our quarterly reports on Form 10-Q filed for periods subsequent to this Form 10-K. Our forward-looking statements speak only as of the date of their publication, and we do not undertake any obligation, other than that required by applicable law, to update or revise forward-looking statements, whether thereafter. new information, subsequent events, anticipated or unforeseen or other circumstances.


Alliance data
Brian Vereb – Investor relations
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Shelley whiddon – Media
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Rachel Stultz – Media
[email protected]

Brands Victoria’s Secret / L
Friend Preston – Investor relations
[email protected]

Brooke Wilson – Media
[email protected]

Alliance Data logo.  (PRNewsFoto)

Alliance Data logo. (PRNewsFoto)



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