Game-changing regeneration makes Bracknell the next key investment hotspot


The well-documented decline in London’s popularity with home buyers and tenants has led to a shift in buyer activity in the UK property market in recent years. Where the capital once ruled, especially for investors, regional towns and suburban towns have started to take its place. One of those towns is Bracknell, which is emerging as a prime investment location as property prices rise. 55% increase over the past decade.

As the cornerstone of Britain’s rapidly growing Silicon Valley, Bracknell is a key destination for forward-thinking technology companies with unmatched transport links in and around the region. With a 20-year £ 770million regeneration project, Bracknell is emerging as the next top investment destination as tenants are charged in an increasingly unaffordable London market.

Historically, Bracknell has experienced phenomenal growth with prices rising 249% since 1999. Although the region still remains affordable with the average property priced at £ 367,458 – compared to London (£ 729,105) and nearby Guildford (£ 534,993) – Bracknell areas are still experiencing 18% real estate growth last year only.

This exceptional growth is driven by a focused vision of transformation, rejuvenating the region’s leisure spaces and amenities while creating new residential and commercial developments ready to meet growing tenant demand.

At the heart of this growth is The lexic, a £ 240million development featuring premium brands such as Fenwick, Waitrose and L’Occitane that has transformed the heart of Bracknell into a vibrant retail and leisure destination.

Commercially, Bracknell is already established at the heart of the UK’s technology corridor and a vital hub for global technology industries, attracting top brands such as Dell, Honda and HP. The city’s technology sector has provided the basis for market growth over the past 10 years and nearly 40% of offices occupied by technology companies.

This has had an impact on population growth as professionals flock to the city for employment opportunities. Bracknell is already home to more than 120,000 people, which is expected to increase by 15% by 2036, which is one of the the strongest growth projected in the country.

Bracknell area

As a region, Bracknell demonstrates the high level of productivity which is vital for investors and tenants. For savvy investors, Bracknell has clear investment potential which is being boosted by exciting new developments such as The Grand Exchange.

A revolutionary residential development by SevenCapital, The Great Exchange will offer ultramodern loft-style apartments alongside exclusive and never-before-seen residential facilities. Designed specifically for the modern tenant, The Grand Exchange will arrive alongside the £ 770million regeneration that will sweep the city, perfectly positioned to take advantage of growing tenant demand.

Andy Foote, director of SevenCapital, thinks The Great Exchange is a real game changer for the residential landscape:

“This development is going to change the way people live in Bracknell, and it’s exciting. We have already seen the trend of city center living gain in popularity in areas such as Birmingham and Manchester. It has now started to spread to cities across the country as more people realize the convenience it offers, including easy access to transportation, work and amenities.

The Great Exchange was designed to meet this demand and we are proud that this development will make a significant contribution to the fantastic transformation that Bracknell is currently experiencing.

Get a head start today with The Grand Exchange, offering 81 apartments available for off-plan purchase in the first phase of release. Learn about the Grand Exchange.

For more information, contact Sarah Morris at SevenCapital:
E: [email protected]
T: +44 (0) 121 296 1548

About SevenCapital

SevenCapital is one of the largest private property development and investment companies in the UK, operating in the residential, commercial and hotel sectors.

Since its launch, the group has built an exciting portfolio of projects worth over £ 2 billion, spanning over 7 million square feet and employing over 130 dedicated real estate and construction professionals.

Founded in 2009, the company has grown steadily and in addition to offices in London and Birmingham, SevenCapital now has offices in Dubai, Hong Kong and South Africa with plans for further expansion.

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