Second Avenue building sells for $ 2.65 million

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A local media group just bought this building for $ 2 million.  Photo by Libby Foster for Bham Now
Hoffman Media just bought this building for over $ 2 million. Photo by Libby Foster for Bham Now

Hoffman Media Group has just purchased a building on Second Avenue North for $ 2.65 million. The two story office building is across from Yo Mama’s and EastWest. Read on to learn more about the latest Second Avenue District real estate transaction.

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Second Avenue looks great even on a rainy day.  Photo by Libby Foster for Bham Now
Second Avenue looks great even on a rainy day. Photo by Libby Foster for Bham Now

The acquisition of Second Avenue by Hoffman Media is another sign that Birmingham is rebounding from the pandemic. According to Birmingham Business Journal, The Hoffice on Second LLC purchased 2323 Second Avenue North for $ 2.65 million on June 18. This comes down to $ 120 per square foot. The Hoffice is a subsidiary of Hoffman Media owned by representatives of the group.

The two-story building previously housed the Waldrep, Stewart and Kendrick law firm. They paid $ 2.87 million for the property in 2007 and have since moved to 19th Street in Homewood. Robert Crook, a fourth generation real estate broker in Birmingham, represented the law firm in the transaction last month.

Hoffman Media has yet to announce plans for the property. They should publish more details soon.

2323 Second Avenue North just sold for over $ 2M!  Photo by Libby Foster for Bham Now
2323 Second Avenue North just sold for over $ 2M! Photo by Libby Foster for Bham Now

Hoffman Media is a Birmingham-based specialty media publisher. They cater to female audiences and create publications focused on cooking and decorating. Some of their magazines include Cooking with Paula Deen, Lady from the South, classic couture and more. The company was founded in 1983 by Phyllis Hoffman DePiano as Symbol of Excellence Publishers, Inc. and was renamed Hoffman Media in 1998.

The business continues to grow, and this new purchase is the latest example. Hoffman Media is the number 70 largest private company in Birmingham according to the Birmingham Business Journal.

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Mary Moser

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