The Enchanted Life of Bruce Bozzi

The more Mr. Bozzi thought about it, the more he realized that much of his identity came from others. He was “the son of” at the Palm. In 2016, Mr Bozzi married Hollywood’s all-powerful agent Bryan Lourd and became “the husband of”. In celebrity tabloids, Mr. Bozzi has long been identified as “best friend to” Andy Cohen, the raucous media personality; they have been best friends for almost 30 years. (Yes, Mr. Diller hosted them on his yacht.)

“These relationships are extremely important to Bruce,” said Sarah Jessica Parker, who has been close to Mr. Bozzi since the 1990s. everybody – that I think he wants to be his own person and be seen as his own man.

Mr. Bozzi toyed with opening his own restaurant, perhaps a club with the speakeasy vibe of the original Palm. He looked at real estate in New York’s theater district, but decided against it. “I still have too many other wounds,” he said.

Mr. Bozzi and Mr. Lourd, who live in Beverly Hills, also have a 14-year-old daughter. “I don’t want to be an absent father,” Bozzi said calmly. “I almost never saw my father when I was a kid.”

Instead, he decided to become a booze mogul and star podcaster.

Mujen Spirits, founded by Mr. Bozzi and a friend, Sondra Baker, began rolling out in November. It is a line of Japanese shochu, a colorless and odorless alcohol distilled from rice. Ms. Baker’s husband, Kenneth Orkin, a start-up investor and entrepreneur, is also a Mujen partner. The money-making opportunities are tantalizing: Casamigos, the tequila brand run by George Clooney, sold in 2017 for about $1 billion, and Aviation American Gin, co-founded by Ryan Reynolds, traded in 2020 for $610 million .

Mujen received a flurry of publicity on Dec. 31, when Mr. Cohen and Anderson Cooper drank it while hosting CNN’s “New Year’s Eve Live.”

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